No. 003

Zero-Balance Account for Gig Workers

Product

Seen/ Senior Consultant · 2025 to present

Project entry

Moves

• Discover

  Ran customer interviews, persona and workflow analysis, and competitor benchmarking to find what gig workers actually needed from an account.

• Spec It

  Translated insights into PRDs, user stories and acceptance criteria in Azure DevOps, and wireframed flows in Figma.

• Run the Room

  Led sprint planning, backlog grooming and cross-functional syncs between engineering, design, data and business teams.

• Ship & Iterate

  Ran UAT, SIT and UVT cycles with real users, then iterated based on how the product actually got used.

Outcome

The account went from an ambiguous ask to a live product, and the discovery pattern built here became the default way discovery work got run on later engagements.